New sale order tracked
Loopy Original - iPhone 12/12 Pro (6.1\" Screen)
Purchased from loopycases.com
The item will be shipped to Pittsburgh, United States.

34 minutes ago
New sale order tracked
Aloe & Oatmeal Shampoo
Purchased from anmpharm.com
The item will be shipped to Sherman, United States.

40 minutes ago
New sale order tracked
Custom Round Bracelet
Purchased from myintent.org
The item will be shipped to Saugerties.

41 minutes ago
New sale order tracked
LIFEPROOF FRE WATERPROOF CASE FOR IPHONE XS - BLACK (ASPHALT)
Purchased from syntricate.com.au
The item will be shipped to Forster, New South Wales.

41 minutes ago
New sale order tracked
Loopy Original - iPhone 11 (6.1\" Screen)
Purchased from loopycases.com
The item will be shipped to Pilgrims Knob, United States.

42 minutes ago
New sale order tracked
Ultra-Soft Bamboo Jogger Shorts
Purchased from cozyearth.com
The item will be shipped to Providence, United States.

42 minutes ago
New sale order tracked
BELKIN BOOSTCHARGE Lightning to USB-A Cable 1 Meter - Black
Purchased from syntricate.com.au
The item will be shipped to Darley, Victoria.

45 minutes ago
New sale order tracked
Catalyst Soft Chews
Purchased from anmpharm.com
The item will be shipped to Sorrento, United States.

45 minutes ago
New sale order tracked
Clouded Visions - The Connoisseur
Purchased from vapoureyes.com.au
The item will be shipped to Liverpool.

46 minutes ago
New sale order tracked
PACK of 3 - Buy 2 Get 1 Free Cami Shaper - All Colors!
Purchased from womanocean.com
The item will be shipped to Cornelius, United States.

46 minutes ago

How do we track sales?

This is by far the question we get asked the most.
Our top-notch technology tracks real sale orders, in real time, and this is the definitive answer.

HOW OTHERS DO IT

estimates


Bad math

One strategy our competitors use to get to a sales number involves the number of monthly visitors a store has. Usually, they get this number from popular sources like Alexa or Similarweb and usually that number is also an estimate.

Here is what they do: they take the number of monthly visitors of a store and multiply that number by the industry conversion rate to get an estimated amount of sales. This way is completely unreliable.

Bad sources

Some other times competitors use another strategy to get an estimate of sales: they get the amount of sales from marketplaces like Aliexpress, BaoBao, etc.

While this strategy is more reliable than the other one, this strategy is also an unreliable way to get an idea of sales, because even if a product may sell well on Aliexpress does not mean that it will sell well on your store.

HOW WE DO IT

true sales tracking

We track real-time e-commerce transactions on stores, products and suppliers.


Good math

We monitor stores directly. Specifically, we monitor the inventory of each store. This is reliable data because store owners can not fake this data in any way.

Let's make an example so you can understand this.
At a timestamp (T1) there are 10 units in stock for a particular product. If at a later timestamp (T2) there are only 3 units in stock for that particular product, the only possible explanation is that 7 units (10-3) were sold.

Sometimes at T2, we find more units in stock for a particular product, and that's why we are able to track restocks and returns.

Good sources

As I mentioned, we go directly to the source, monitoring stores. But, there are also other reliable sources and signals that we monitor that allow us to enrich sales data. These signals include customer conversations we intercept from social activities, forums and more.

This is why we are able, most of the times, to enrich sales data with info on gender and location of sales.

We also track this down to product variants.

CASE STUDY

Tracking Shopify's churn

Read report

E-commerce data at your fingertips.

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