New sale order tracked
Shelley Dress
Purchased from likely.nyc
The item will be shipped to Westfield, United States.

4 days ago
New sale order tracked
Yocan UNI Pro (Universal Portable Box Mod)
Purchased from lighterusa.com
The item will be shipped to Hasbrouck Heights, New Jersey.

4 days ago
New sale order tracked
Pulsar APX 2 Dry Vaporizer
Purchased from lighterusa.com
The item will be shipped to Austin, Texas.

4 days ago
New sale order tracked
iPhone Xs Max/11 Pro Max Tempered Glass
Purchased from loopy-store.com
The item will be shipped to Encinitas, United States.

4 days ago
New sale order tracked
PupRug™ Mini Faux Fur Orthopedic Dog Bed - White
Purchased from treatadog.com
The item will be shipped to Palm Desert, United States.

4 days ago
New sale order tracked
Thin Blue Line American Flag with Grommets
Purchased from thinbluelineusa.com
The item will be shipped to Stockton, United States.

4 days ago
New sale order tracked
Baby Sonogram and photo bracelet - 2 photos - double sided charm - bracelet for new Mommy
Purchased from jillcampadesigns.com
The item will be shipped to San Diego, United States.

4 days ago
New sale order tracked
Super Loops
Purchased from loopy-store.com
The item will be shipped to Cedarhurst, United States.

4 days ago
New sale order tracked
FlexFit Thin Blue Line Hat
Purchased from thinbluelineusa.com
The item will be shipped to Thornton, United States.

4 days ago
New sale order tracked
Moo Moo iPhone Xr Case
Purchased from wildflowercases.com
The item will be shipped to Concord, United States.

4 days ago

How do we track sales?

This is by far the question we get asked the most.
Our top-notch technology tracks real sale orders, in real time, and this is the definitive answer.

HOW OTHERS DO IT

estimates


Bad math

One strategy our competitors use to get to a sales number involves the number of monthly visitors a store has. Usually, they get this number from popular sources like Alexa or Similarweb and usually that number is also an estimate.

Here is what they do: they take the number of monthly visitors of a store and multiply that number by the industry conversion rate to get an estimated amount of sales. This way is completely unreliable.

Bad sources

Some other times competitors use another strategy to get an estimate of sales: they get the amount of sales from marketplaces like Aliexpress, BaoBao, etc.

While this strategy is more reliable than the other one, this strategy is also an unreliable way to get an idea of sales, because even if a product may sell well on Aliexpress does not mean that it will sell well on your store.

HOW WE DO IT

true sales tracking

We track real-time e-commerce transactions on stores, products and suppliers.


Good math

We monitor stores directly. Specifically, we monitor the inventory of each store. This is reliable data because store owners can not fake this data in any way.

Let's make an example so you can understand this.
At a timestamp (T1) there are 10 units in stock for a particular product. If at a later timestamp (T2) there are only 3 units in stock for that particular product, the only possible explanation is that 7 units (10-3) were sold.

Sometimes at T2, we find more units in stock for a particular product, and that's why we are able to track restocks and returns.

Good sources

As I mentioned, we go directly to the source, monitoring stores. But, there are also other reliable sources and signals that we monitor that allow us to enrich sales data. These signals include customer conversations we intercept from social activities, forums and more.

This is why we are able, most of the times, to enrich sales data with info on gender and location of sales.

We also track this down to product variants.

CASE STUDY

Tracking Shopify's churn

Read report

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