E-commerce is here to stay, and growing
E-commerce sales keep increasing year over year, and that's why we believe e-commerce is here to stay. In fact, we believe what we are seeing right now is just the tip of the iceberg.
More and more d2c brands will become recommendation partners, rather than logistic partners
Rather than just selling convenience, more and more d2c brands will become recommendation & discovery partners for their customers, tapping into their tastes and preferences.
Now: Your customers probably buy from you because you have good products, you have fast shipping and reasonable prices.
In the next 20 years: customers will buy from you because you are ahead of the trends (if not, setting trends) offering them the best products they didn’t even know they needed yet.
In other words, you will operate as a tastemaker.
Product/market fit will be reached faster
Now you probably design your products and buy materials based on your own customers insights and feedback, and based on your understanding of your market.
Imagine what you would come up with if you knew what sold the most in the entire market, and in your competitors' stores?
Armed with these data, we think you will, at the very least, be able to:
1) come up with entire new product lines faster
2) enhance your current product offering (for example, by adding a color variant that is proven to sell in other stores already)
3) identify complimentary products that are selling well in other stores, that you are not currently offering
And, of course, ultimately reach product/market fit faster and make more revenue.
THE FUTURE IS NOW