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Welcome to the second instalment in our Selling Well series, which focuses on products that are garnering plenty of sales according to our exclusive e-commerce data sets and models.
In the spotlight today are no-content books: books with little or no words in them. Journals and planners with just basic lines to write on are both examples of no-content books, as are adult colouring books.
Initially, these kind of products stood out because of a single
store that is selling a lot of them. This store is the perfect example of how putting in the legwork and then niching down with a range of products can be extremely lucrative.
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